Top 10 Reasons for Dealers to Leverage the RedPlum Automotive Marketing Platform

 Dealers that utilize RedPlum® as part of their monthly marketing strategy experience up to a 15% increase in sales or more* RedPlum® is a weekly shared mail platform produced by Valassis® which includes national and local name brands that consumers need and desire. Our new product for the automotive industry and innovative data delivery methods provides a successful, effective marketing tool for auto dealers across the country. Here’s the top 10 reasons to make RedPlum® part of your monthly marketing strategy… 1.      In the Mail – Hand delivered by the U.S Postal Service every week, rain or shine. 2.      Pinpoint Targeting – Geographically by zip code or sub zip (ATZ).  Demographically by age, gender, income, ethnicity, home value, and propensity to buy specific car brands. 3.       Highly Read – 80% of HH recipients page thru RedPlum® every week in search of local business discounts, deals