Top 10 Reasons for Dealers to Leverage the RedPlum Automotive Marketing Platform

 Dealers that utilize RedPlum® as part of their monthly marketing strategy experience up to a 15% increase in sales or more*

RedPlum® is a weekly shared mail platform produced by Valassis® which includes national and local name brands that consumers need and desire. Our new product for the automotive industry and innovative data delivery methods provides a successful, effective marketing tool for auto dealers across the country. Here’s the top 10 reasons to make RedPlum® part of your monthly marketing strategy…

1.      In the Mail – Hand delivered by the U.S Postal Service every week, rain or shine.

2.      Pinpoint Targeting – Geographically by zip code or sub zip (ATZ).  Demographically by age, gender, income, ethnicity, home value, and propensity to buy specific car brands.

3.       Highly Read – 80% of HH recipients page thru RedPlum® every week in search of local business discounts, deals & special offers.  (Source: 2014 Midyear Advertising Readership & Response Tracking Study)

4.       Affordable – Literally PENNIES per household – call for specific pricing.

5.      Frequency – Distributed 52 weeks per year so you can choose the right occasions.

6.      Highly Visible Format – Attention grabbing 11 x 12, doubled sided 4 color glossy Flyer. 264 square inches of space to display your New & Used car inventory, service offers and upcoming sales events.

7.      Short Deadlines – Just 8 days out…and we handle all the production from design to print to delivery.

8.      Trackable Results – See an immediate post run increase in weekend floor traffic, phone calls and online clicks and sales leads following a RedPlum® Auto mailing.

9.      Co-op Assistance & Approval – we work with you & manufacturer to ensure Co-op meets compliance standards and is approved.

10.  Return On Investment – Demonstrated “Proof of Value” and strong ROI through testimonials & success stories from other dealers in your area.

*Advertising and Readership Response Tracking Study, TNS Custom Studies, Jan 2104 – Dec 2014, n = 6345

For more information about our Automotive marketing programs, contact Tony Wilcox at 909.705.6410 or by email at wilcoxt@valassis.com

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